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The panel will delve into the complex world of creating and scaling unified digital experiences. Featuring insights from Plug and Play and a representative from Banco BRB, this session will explore the BRB's journey in building and launching their own super app, a strategic move aimed at transforming customer engagement. The discussion will cover the initial drivers behind this ambitious project, the lessons learned during its development and rollout, and the tangible impact it has had on customer experience. Furthermore, the panel will look ahead, examining the ongoing challenges and future opportunities in continuously enhancing user experience within the super app ecosystem.

Super Apps: Challenges and Opportunities in the Journey to Connect Users