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CEO & Influencer

Mari Maria

Mari Maria is a Brazilian businesswoman and one of Brazil's most recognized social media influencers, having shared beauty content online to more than 51 million followers. Mari launched Mari Maria Makeup in 2017, and currently sits as CEO of the company. Join this session to get answers to all of your beauty and business questions. Please note: This session will be taking place entirely in Portuguese.

Behind the brand: Q&A with Mari Maria 💄

This session discusses adapting and innovating existing structures to meet the demands of the new creator economy, content monetization strategies, authenticity, and building ecosystems that promote continuous growth and innovation.

Please note: This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

How to speak the creator language

Join this session to delve into the qualities that make influential personalities resonate with their audience, and to explore the design elements and strategic choices behind building a personal brand.

Please note: This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.