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Co-founder

Carolina Nucci

Join Women in Business co-founder Carolina Nucci to learn how customer-centricity can guide a winning account-based marketing (ABM) strategy and foster B2B growth. Discover how personalizing interactions and focusing on the customer journey can help redefine success metrics and create enduring relationships.

Humanizing B2B: Account-based marketing in the age of customer centricity [Hosted by Women in Business]

It can often feel as though business and tech are lacking humanity, but is there a world in which business and kindness intersect? Join Women in Business co-founder Carolina Nucci to examine the economics of kindness, explore the perspectives that challenge preconceptions, and dive deep into the challenges, opportunities, benefits and risks of embracing kindness.

Please note: This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Carolina Nucci

Co-founder

Women in Business Brazil