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Data is at the heart of modern e-commerce strategy. From consumer insights to predictive analytics, understanding how to leverage data can lead to more effective marketing, improved customer retention, and better operational decisions. This session will focus on how industry leaders are harnessing data to fuel growth, enhance personalisation, and maintain customer loyalty in a highly competitive market.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Flavia Barros

CMO

Leroy Merlin Brazil