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Global Executive Creative Director

Lisa Smith

As generative AI becomes more accessible, brands risk blending into a sea of sameness—resulting in 'blanding.' In this session, we’ll explore why modern branding is failing and what companies must do to stand out in an AI-driven world. This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Lisa Smith

Global Executive Creative Director

Jones Knowles Ritchie