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Brand Director

Maíra da Matta

Join the CEO of WMcCann, Renata Bokel, as she explores the story of Ilon Specht, a trailblazing woman in advertising who created L'Oréal’s iconic tagline, "Because I'm Worth It.” Renata will touch on Ilon's remakable career at McCann, the impact of the L'Oréal campaign in both advertising and wider society, and what the industry can learn from her legacy.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Maíra da Matta

Brand Director

L’Oréal Paris Brazil