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Founder and CEO

Christian Rôças

With every major shift in the world, we learn new ways to communicate, connect, and capture attention. This theme explores how these cycles shape behaviors and create new opportunities.

This session will be taking place entirely in English. Listen along with live Portuguese translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

On the Edge of Attention: What We Learn Every Time the World Changes

Social media moves fast, but a strong personal brand stands the test of time. In this session, Brazilian entrepreneurs and content creators Jade Picón and Hugo Gloss share their journeys beyond the feed—how to build an authentic, lasting brand that grows with you in the ever-changing digital world.

This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Beyond the feed: Building a personal brand that lasts

Explore the evolution of the creator economy and its impact on gaming, entertainment, and business with Bruno Playhard, CEO of LOUD, and Victor 'Coringa' Augusto, Gaming Creator & Co-owner of LOUD. This session covers strategies for building sustainable brands, fostering community engagement, and balancing authenticity with business opportunities in the digital age. This session will be taking place entirely in Portuguese. Listen along with live English translations by using LiveVoice, accessible via the menu in the Web Summit Rio mobile app.

Christian Rôças

Founder and CEO

Flint