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Senac RJ

Discover the transformative impact of sports on social-emotional skills with Giovane Gávio. With a brilliant career that includes over 400 matches for the Brazilian national team and participation in 31 Olympic games, he shares valuable insights on leadership, teamwork, and overcoming challenges. As a coach and speaker, Giovane explores how these experiences shaped his life and how sports can inspire and develop essential skills for everyone.

The Great Serve: Sports, Leadership, and Teamwork

Discover why innovation isn't the destination many people and companies are searching for, but rather the result of a series of principles. In this talk, Gurgel explores how creativity and entrepreneurship—the curiosity to start and the grit to persist—are the true drivers behind what can eventually lead to innovation. Using stories from tech giants, he debunks the myth of “easy innovation” and reveals what it really takes to reach the top.  

Why Innovation Isn’t What You Think It Is

In this presentation, Vinicius Teodoro and Geraldo Franciscani—both with master’s degrees in Computer Science from UFMG and serving as CTO and CEO of Guidance, respectively—share how data and artificial intelligence can be strategically used to boost profit and operational efficiency in organizations. They highlight the end-to-end case of Clube Atlético Mineiro, where data-driven analysis, predictive models, dynamic pricing algorithms, and AI applied to churn led to over R$ 7 million in profit in just five months. Through a complete journey—from building the Data Lake to the practical application of AI—Vinicius and Geraldo demonstrate how to turn raw data into actionable decisions with a direct impact on business outcomes.

The Passion Algorithm: The AI Strategy That Made Millions for Atlético Mineiro

This panel will dive into how data analysis is reshaping high performance and unlocking new levels of athletic achievement. Moderated by Augusto Lins (Founder and Senior Advisor at Stone), it brings together Diego Ribas (former player, mentor, and speaker) and Teo Benjamin (Head of Data Analysis at Flamengo) to discuss the impact of statistics in sports and share their perspectives on how data can elevate both individual and team performance.

Data and Sports: The Analytics Revolution in Athletic Performance

Artificial Intelligence and data analysis are revolutionizing the way companies innovate, make strategic decisions, and interact with their audiences, and major industry leaders will discuss these applications. This session will be in Portuguese.

AI and data: The future of decisions in the corporate world [Hosted by SENAC RJ]

How technology unlocks the potential of Niche Creators. The trend has shifted from "go big or go home" to "go niche or go unnoticed." Smaller creators build more authenticity and trust with their audiences. Automation and artificial intelligence are key to optimizing campaigns.

From Chaos to Scale: How Technology Unlocks the Potential of Niche Creators

Innovative assistive technologies are reshaping inclusive education, making learning more accessible and equitable for people with disabilities. Blending creativity and cutting-edge solutions, experts explore new tools that boost autonomy and encourage full participation. Real-life stories of those who’ve overcome barriers and now thrive—alongside the work of entrepreneurs developing breakthrough technologies—highlight accessibility as a key pillar in the future of education.

Assistive Technologies and the Future of Inclusive Education

In this talk, Gabriel Chalita presents Senac RJ's boldest initiative: Technical Education Integrated with High School. With cutting-edge programs like Artificial Intelligence, Multimedia, and Business Administration, this innovative model combines technical training with personal development, highlighting the Life Plan as a key differentiator. More than just education, it’s a passport to the future, boldly and transformatively connecting learning with the job market.

Adolescence: The Series. Adolescences: The Challenge

Priscyla Laham, President of Microsoft Brazil, shares insights on the role of generative artificial intelligence in shaping students' education, highlighting how Microsoft is driving innovations to transform education and prepare future generations for the challenges of the digital world.

Generation AI: How Microsoft Is Transforming Education with Generative Artificial Intelligence

In this presentation, we explore how Tencent Cloud has been driving digital transformation across companies in various industries, offering robust, scalable, and secure technological solutions. Through real-world cases and practical strategies, we demonstrate how organizations can accelerate their digital journey, enhance operational efficiency, and innovate their business models with the support of Tencent Cloud's global infrastructure and ecosystem.

Tencent: The Largest Chinese BigTech Has a Message for You

In this presentation, we will explore how companies are revolutionizing customer engagement through innovative strategies and cutting-edge technology.

The New Era of Customer Experience: Smart Personalization with AI and Data

Retail is no longer just a point of sale; it is becoming a strategic channel for engagement, influence, and audience monetization. In this talk, Luiz Thiago Florencio explores how retail media is transforming physical stores into high-performance media platforms—connecting data, storytelling, and technology to create experiences that impact both consumers and brands. With a practical and thought-provoking approach, Luiz presents cases, insights, and trends that show how retail can move beyond being just a shopping destination and become a hub for content, relationships, and value.

From Point of Sale to Point of Engagement: Retail as a Media Platform

We are living in the era of dichotomous futures: on one hand, the rapid advancement of technologies like Artificial Intelligence, immersive realities, and quantum computing promises a "high tech" world of hyperproductivity and enhanced capabilities. On the other, a powerful "high touch" movement emerges, valuing the most human aspects—empathy, vulnerability, emotional intelligence, and authentic connections. In this provocative talk, we will explore how these two forces—the hyper-technological and the hyper-human—coexist, confront each other, and, above all, complement one another. How can we find balance in a digitally advanced world that is emotionally deprived? What skills will be essential to navigate this constantly changing future? Get ready to decode the signals of the present and glimpse possible paths toward a more innovative, conscious, and human tomorrow.